Design_ Food Truck

For Enrichment
Created by Chris Tenbarge

How might we develop a business plan to make money with a mobile kitchen (food truck)

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Customer Research

Can we give examples of how a customer focus-group can benefit a business?

Get to Know your Customer

Let's survey potential customers and use the findings to outline the elements of a successful food truck

Marketing

Can we outline a to-do list to market a food truck to customers?

Menu

Can we list and describe menu items that have profit potential?

Re-Research

Let's present a marketing strategy and menu to potential customers and outline improvements based on customer feedback.

Build a Kitchen

Can we identify and arrange the common kitchen items we would need in a food truck?

Purchasing

Can we locate sources of ingredients that balance quality with cost?

Beta Test

Let's present a menu item to a test customer, collect their feedback, and estimate the profit for the item.

Design* Food Truck

How might we develop a business plan to make money with a mobile kitchen (food truck)